Netflix, Disney Strike Netherlands Deal for Films in Pay TV Window

“The Avengers” is among the Disney titles Netflix will have exclusively for the Dutch pay-TV market.

COLOGNE, Germany – Netflix has signed a deal with Walt Disney Studios that gives the online VOD service exclusive pay-TV rights in the Netherlands for all animated and live action films Disney releases in the territory.

The multi-year deal, which kicks off in early 2014, includes both new and library product and features titles from all of Disney’s studios.

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Highlights include Marvel’s The Avengers, Pixar’s Monsters University and Disney’s The Lone Ranger, as well as back-catalogue titles including The Pirates of the Caribbean: Curse of the Black Pearl, Wall-E and Ratatouille. ABC television productions, including episodes of Lost, are also part of the Dutch deal.

The deal is a boost to Netflix’s nascent Dutch operations, which launched last month, and a blow to the two major Dutch pay-TV broadcasters, Chellomedia’s Film1 and HBO. It is the first time Disney has picked an online provider over an established pay-TV broadcaster in the territory.

If successful, the agreement could signal a major shift in Europe, where the rollout of VOD services, such as Netflix, has lagged behind that of the United States.

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