“The Avengers” is among the Disney titles Netflix will have exclusively for the Dutch pay-TV market.
COLOGNE, Germany – Netflix has signed a deal with Walt Disney Studios that gives the online VOD service exclusive pay-TV rights in the Netherlands for all animated and live action films Disney releases in the territory.
The multi-year deal, which kicks off in early 2014, includes both new and library product and features titles from all of Disney’s studios.
Highlights include Marvel’s The Avengers, Pixar’s Monsters University and Disney’s The Lone Ranger, as well as back-catalogue titles including The Pirates of the Caribbean: Curse of the Black Pearl, Wall-E and Ratatouille. ABC television productions, including episodes of Lost, are also part of the Dutch deal.
The deal is a boost to Netflix’s nascent Dutch operations, which launched last month, and a blow to the two major Dutch pay-TV broadcasters, Chellomedia’s Film1 and HBO. It is the first time Disney has picked an online provider over an established pay-TV broadcaster in the territory.
If successful, the agreement could signal a major shift in Europe, where the rollout of VOD services, such as Netflix, has lagged behind that of the United States.